| Client
|
Phase |
Service Offering |
| Start
Up Phase |
• Start Up Company
• Launch of New Business Lines
• New Product Launch
|
Company generally in its conceptual
stage. A product idea exists and the baseline for an
effective management team. Some validity testing has
taken place and a clear “route to market”
has yet to be defined. Typically none or only a limited
number of sales have taken place. |
- Development of operational processes
- Strategy development
- Application of best practice principles
- Import of cost effective technology
- Route to Market Development
- Understanding where and
how the company fits into the market place
- Understanding the ‘route
to market ‘, the main points of influence and
the company’s this uposition
within the route to market
- Identifying the customer
segments
- Understanding the dynamics
of the channels within the route to market
- Understanding the opportunities
for each customer segment
- Understanding the importance
of the company’s products for each customer
segment
- Identifying the potential
changes to the market and their impact
- Development of Sales and Marketing strategy
- Sales Training
- Initial sales |
| Commercialisation
Phase |
• Going Concern
• Entrepreneur
|
Company generally has a product that
has been sold to the “low hanging fruit”
section of its target market. This company is looking
to establish an effective sales and marketing strategy
as well as a solid operational baseline from which it
may expand. |
- Reassessment of operational processes
- Reassessment and redevelopment of Strategy
- Business Process Reengineering
- Application of Best Practice principles
- Import of cost effective technology
- Route to Market reassessment (see start-up phase)
- Reassessment of Sales and Marketing strategy
- Sales Training
- Implementation of Word of Mouth Marketing Strategies |
| Growth
Phase |
• Growth Business
• Successful Entrepreneur
• Established Family Business
• Organisational Reengineering
• Mergers & Acquisitions
|
Company generally looking to expand
its client base and/or product set. With the main focus
on generating revenue, inefficiencies may inadvertently
arise in the operational processes. |
- Reassessment of operational processes
- Reassessment and redevelopment of Strategy
- Business Process Reengineering
- Application of Best Practice principles
- Import of cost effective technology
- Route to Market reassessment (see start-up phase)
- Redevelopment of Sales and Marketing strategy
- Sales Training
- Implementation of Word of Mouth Marketing Strategies
- Implementation of CRM methodologies
- Rationalisation of Product set |
| Fulfilment
Phase |
| • Established Organisation |
Company generally looking to develop
a customer care ethos, stabilise and tier its client
base (PARETO) and rationalise its business processes.
New opportunities are starting to be considered more
and more. |
- Reassessment of Strategy
- Client Tiering
- Business Process Rationalisation and Reengineering
- Reassessment and redevelopment of customer care approach
- Implementation of CRM methodologies and Service Level
Agreements
- Application of best practice principles
- Opportunity assessment |
| Streamlining
Phase |
| • Market Leader |
Company generally looking to rationalise
its business processes and client base and create a
streamlined and efficient operation. Investments in
perceived opportunities outside of the core activity
grow in priority. |
- Reassessment of Strategy
- Client Tiering
- Business Process Rationalisation and Reengineering
- Reassessment and redevelopment of customer care approach
- Implementation of CRM methodologies and Service Level
Agreements
- Application of best practice principles
- Opportunity assessment |
