| Senior
Investment Adviser - London Division of Top 10 US
Financial Services House
When we hired greenwave, our
division was at a crossroads. We had a broad client
base ranging from small to very large investors with
no differentiation in our service level or offering.
For the last period our marketing had become more
reactive than it probably should have been. We were
looking to boost our business development effort and
increase our revenue by an ambitious factor.
greenwave took us through a process
of tiering our client base and developing a service
offering targeted at each individual tier. This helped
us gain clarity in ascertaining our real value to the
individual client, which in turn allows us to be much
clearer in defining the opportunity represented by an
existing client or a new prospect.
By taking our team through the
Vision Selling Training we attained a step-by-step
process of identifying a prospective client to signing
the contract by following the steps, as opposed to
letting sales instincts and gut feeling guide the
process. The implementation of the training had an
immediate impact upon our performance.
greenwave's Word-of-Mouth Multiplier
course has given us an innovative insight into the
psychology of referrals, and has helped us to develop
a compelling Word-of-Mouth referral strategy
leveraging our client base to generate quality leads.
I would say that the general summary
of what we have achieved with greenwave's help is; we
understand our client base better and know how to
better monetise successful relationships. We have
processes in place that aim to cut out ad-hoc
improvisations. We have a clear monitoring system in
place that allows for an added degree of
accountability. We have a clearer picture of each
opportunity that is presented to us and a clear
step-by-step process to qualify and convert the opportunity
into money. |